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UTM link builder

On launch day every channel sends traffic at once. Tag the links and you can tell which one actually converted.

Channel

Your tagged link

Enter a destination URL.

About the utm link builder

Build campaign links tagged with UTM parameters so your analytics can tell which channel sent each visitor. One-click presets fill source and medium for Product Hunt, X, LinkedIn, Hacker News, Reddit and newsletters. The link updates as you type.

How to use it

  1. Paste the destination URL you want people to land on.
  2. Tap a channel preset, or type your own source and medium.
  3. Add a campaign name, and optionally content and term.
  4. Press Copy link and use that link in the post for that channel.

Questions

What are UTM parameters?
Query-string tags added to a URL: utm_source, utm_medium, utm_campaign, utm_content and utm_term. Analytics tools read them to attribute a visit to a channel and campaign.
Which UTM parameters are required?
Source and medium are the ones reports group by, so always set both. Campaign is strongly recommended; content and term are optional.
What is the difference between utm_source and utm_medium?
Source is where the visit came from, such as producthunt or newsletter. Medium is the type of traffic, such as referral, social or email.
Are UTM values case-sensitive?
Yes, in Google Analytics and most other tools, so X and x become two different sources. Pick a convention, usually lowercase, and stick to it.